Northern California Women's Caucus for Art
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SOCIAL MEDIA GUIDELINES
By Elizabeth Addison

Here is an example of easy guidelines to follow for creating social media for an exhibition:
​
Dear Artists,

We are excited to have your work in [NAME OF EXHIBITION]. To help make the show successful, please send an email about the show to your mailing list using one of the banners supplied and post about it on your favorite social media site. Like and share posts from other artists in the show and NCWCA’s posts about [NAME OF SHOW], to reach the largest possible audience. 

Content: Consider telling the story of your [NAME OF SHOW] artwork and how it connects to the theme of the show. Emphasize events connected to the exhibition that your audience might find interesting. Include a call to action in your posts and emails, like “I’ll be at the reception and I’d love to see you there” or  “Be sure to find me at the artist’s talk, it would be great to connect.”

Include hashtags in social media posts such as: #ncwca #access #feministart #activistart #equalaccess #justice #equity #ncwca #womenscaucusforart #supportwomenartists #womeninart #womenartists #artnews #womenartexhibition #alicepaul #susanbanthony #genderequality #reproductiverights

One way to find popular hashtags when researching how to promote your art on Instagram is to use the Explore page. You can enter a tag and look at the top posts for it, then see what other hashtags people are using. Also, feel free to create hashtags that include your artwork type/media. 

When using Instagram, please use these tags: @ncwca, @WomensCaucusForArt, @arcgallerysf, @susanbhouse, @alicepaulinstitue, @karengutfreundart, @elizabethaddisonart

PLEASE POST OFTEN!

IMPORTANT DATES & EVENTS  [NAME OF SHOW] 

1. In-person Panel Discussion with [NAME OF SPEAKERS] 
Facebook event: [USE NCWCA'S EVENT LINK] 

2. In-person Opening Reception: [PROVIDE DATE, TIME, LOCATION] 
Facebook event: [USE NCWCA'S EVENT LINK]

3. Online Artist Talk: [PROVIDE DATE, TIME, LOCATION OR ZOOM LINK]  https://www.[USE NCWCA'S EVENT LINK]

4. In-person Curatorial Tour: [PROVIDE DATE, TIME, LOCATION] 
Facebook event: [USE NCWCA'S EVENT LINK]

IMPORTANT LINKS
NCWCA Home page: https://www.ncwca.org/
NCWCA [EXHIBITION PAGE]: https://www.ncwca.org/access.html
Press Release: https://www.ncwca.org/[PRESS RELEASE PAGE] 
Gallery page: https://www.ncwca.org/[GALLERY PAGE]

VENUE & HOURS
Arc Gallery & Studios
1246 Folsom Street, San Francisco, CA 94103
www.arc-sf.com, [email protected]
Arc Gallery is open 1-6 PM on Wednesdays & Thursdays and 12-3 PM on Saturdays.
Online Gallery & Info: www.ncwca.org

=> => => DOWNLOAD ACCESS LOGOS AND BANNERS HERE <= <= <= https://drive.google.com/drive/folders/[NAME OF FOLDERS]



HOW TO COLLABORATE ON INSTAGRAM
​By Karen M. Gutfreund

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